Way before fashion even existed, Lario – a small and yet rich in history shoemaking brand – was engaged in a quest to mould materials into perfectly finite form of measured beauty, with masterful tailoring and a love of the gentlemen classics.

When Mamalab was brought on to completely reimagine the brand,

Lario was about to bring shoemaking craft and couture into ladies’s world  with a fresh take on women’s luxury shoes.

We conceived a brand that resonates with offbeat, self-assured women fuelled by a simple yet absolute belief: that God is in the details.

A vision of focus and grace comes alive in the new brand image designed to convey at once the balance, austerity and restrained sensuality embedded in every Lario’s creation.