Lefay Resorts offers quintessential eco-SPA experience with unrivaled level of service and a fresh take on luxury.

When we met, Lefay Resorts was undergoing a strong and ambitious expansion, evolving into the Italian reference brand in the international market of luxury wellness holidays through the creation of a collection of eco-resorts according to the Italian style and living.

The branding was in need of a reinvention to articulate the sophisticated nature of this growing company.

MamaLab worked closely with the marketing team to define the brand’s next era and to create a whole new Lefay universe, developing a new brand strategy, tone of voice, visual identities, naming hierarchy  and design to bring the brand DNA to life.

A new brand identity and design language to communicate the new Lefay luxury wellness: space, nature, silence, quiet but attentive service to every detail.

A brand format that could scale across multiple properties over time.